W New York - Union Square

New York, NY

dash design

“The room design was conceived around the W narrative for this property, which was: 'Union Square, where Uptown meets Downtown.' We needed to find materials to bring out a series of deliberate clashes of design styles. ASI was the logical first stop.

Ornamental Surfaces is very exciting and unusual. The quilted pattern reminded me of a Chanel bag; sophisticated and very uptown but also paired well with the utilitarian ASI laminates - a high/low mix with a downtown sensibility.

Architectural Systems helped us detail the most efficient and cost effective way to incorporate the materials. Our budget was very limited, but ASI made it possible to use this amazing product."

David Ashen, Principal, dash design