Pearls of Wisdom


It’s great to be back after the holidays! Just before the break, we had our company holiday party, and I have to say, it was the best one yet. And not only because of the award I received, recognizing me for Outstanding Performance in sales for 2012! What’s even better is that I really enjoy my work and the people I work with, especially my customers. I know a big part of my personal success has come from collaborating with and learning from my designer friends.

View more ASI Holiday Party pics on Facebook >>

So what are the secrets to their success? From what I see, it’s the blend of great design talent and business sense. But I asked some of them to get their perspective on prospering in this unique industry. Whether you’re an emerging designer who just started a new firm, or a seasoned professional, I think you’ll appreciate these key tips! 


George L. Scammell, ASID, IIDA

Vice President Global Design – Architecture & Interior Design, Development Planning and Construction //
Wyndham Worldwide Corporation

"Always mock up and/or model a design concept prior to procurement and installation. Even if this just means ordering one yard of wall covering, a larger sample or placing multiple samples side by side to see a pattern repeat. This will save you from unperceived disappointment and bring you successful results every time."

Wingate by Wyndham


 Nadine King

Senior Designer //
SPACE, Macy's Inc.


"To be a good designer you don't necessarily have to re-invent the wheel, but DO get out and see the world. There is so much to inspire us!  At the end of the day though, the best design combines well thought out function with simple forms and GREAT FINISHES...now that's a winning formula!"


Macy's, Warwick, RI


Francesca Bucci

Co-Founder and Principal //
BG Studio International Inc.


"My very first job in a big architecture firm taught me a lesson: learn from your peers and create a support group who share your goals. Many moons after, when I decided to open my own company it was very clear that the success of my company also hinges on building a passionate and competent team of people who shared my visions and my objectives."


Celebrity Cruises Solstice Passport Lobby Lounge, 
BG Studio International Inc.


 Cathy Hobbs, ASID/ LEED AP

Owner //
Cathy Hobbs Design Recipes


"When it comes to owning and running an interior design firm, I underestimated the critical importance of sales, marketing and PR when I first started out! These days I firmly believe it is not just about how well you can design, but also if you can achieve brand recognition and stay relevant in the industry. At my company, Cathy Hobbs Design Recipes, we believe it is just as important for us to execute great interiors as it is for us to maintain our strong media relationships…in which the press seeks our thinking on an almost daily basis."


 Livmor Condominium, Cathy Hobbs Design Recipes

View video below for more insights on success.


What helpful lessons have you learned? Please post it in the comments or feel free to share on your Facebook page!

Posted at 1/22/2013 2:13 PM

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