I grew up with a love for all things Chanel, however, it wasn't until I was first introduced to Karl Lagerfeld as a teenager while having lunch with my Aunt at the Royalton Hotel that I appreciated his incredible persona impacting multiple design industries. Naturally I wasn't surprised when I read about his first concept store on Boulevard, St. Germain, in Paris morphing him in the limelight from a fashion designer to an interior designer.
Actualizing the dynamic identity of his contemporary luxury Lagerfeld brand, “modern pieces combined with classic accents” Lagerfeld successfully synchronized the relationship between brick and mortar with digital options that makes shopping there a unique retail experience.
Spanning two stories, the black and white interiors create a futuristic feel. Juxtaposing finishes in gloss and matte, illuminating walls by way of lights and mirrors, and deep black materials create a sleek back-drop for the full collection of Karl’s ready-to-wear. Fitting rooms are equipped with photo booths for snapping selfies where shoppers can edit their images, and share them on social media channels.
Quote by Karl Lagerfeld during the WWD Retail Apparel Summit
Lagerfeld’s entire body of design work, full of story-telling and aspiration, will surely be one of the most talked about at the leading industry IRDC and DDI conferences this September. Sponsored by Architectural Systems, along with other leading manufacturers and suppliers, the events brings together retail design's thought leaders to evaluate the most prominent trends and discuss the future of the industry.
Join us for conversation and connection in Vancouver and Napa Valley, respectively. And if you happen to be in Paris at Karl Lagerfeld's store, I'd love to see your new looks @archsystems on Instagram!