Here we are, right in the middle of tradeshow season. As a trend tracker, it’s my favorite time of year! We’re just back from BDwest, a new show for hospitality, and GlobalShop, our major retail event, and now gearing up for Hospitality Design’s HDExpo. Between all of these, it’s apparent that the worlds of retail and hospitality continue to influence each other.
In both, the trend is to create memorable experiences that entice guests to return again and again. Just what is the secret to creating spaces that stick? In many bold, fresh spaces, I’m seeing a similar technique: a clever play with the power of materials.
(photo courtesy of DVF)
Diane Von Furstenberg, Caesar's Palace Forum Shops, Las Vegas
Kramer Design Group, featuring Crystallized Glass Stone Collection
If you’re looking to be inspired by the latest tricks of the trade, look no further! While designers love to discover new innovations in our extensive range of interior finishes, you’ll notice a number of these recent projects were inspired by the capabilities of Ornamental Surfaces, a robust collection of more than 80 adhesive-backed patterns and colors in three groupings – Sublime, Retro, and Deco — that can cover existing surfaces simply and easily.
Here’s a look at my favorite #trends happening in retail and hospitality, and how they crossover!
At the original Gansevoort Hotel in NYC’s uber-trendy Meatpacking district, Jeffrey Beers has created a multi-dimensional atmosphere using mirrored interior finishes that refract and reflect light in TOY, a multifunctional dining space. Striking graphics, sculptural elements and a dynamic DJ booth compliment the dining experience. To create a space that is decidedly “downtown” they used ASI’s luxe-looking Ornamental Surfaces in Deco—flexible dimensional and iridescent grids in a range of sizes and colorations.
TOY at Gansevoort Meatpacking NYC, Jeffrey Beers International
Just how did retail inspire this interior? TOY was influenced by an installation at BOFFO Building Fashion. There, Gage/Clemenceau Architects created a luminous, faceted experience for Lady Gaga’s creative director, Nicola Formichetti, using the mirror-like material on the walls, ceiling and even floors (as it was a pop-up space).
BOFFO Building Fashion Installation, Gage/Clemenceau Architects
Just north of the Meatpacking district at the Industry Bar Group’s Chelsea club, Barracuda, the designers have created a warm, lustrous lodge feel. Using the wood grain impressions from ASI’s Ornamental Surfaces in Retro, metallic colorations make a design statement in this renovated nightclub space. The club owners were able to install this product themselves, as the self-adhesive backing peels and sticks right over an existing wall, providing an instant refresh to any high-traffic space (no matter how rundown or how limited the budget)!
Barracuda, Industry Bar Group
On the retail side, creative genius James Mansour used Ornamental Surfaces at XSRE, a national accessory store for young women. In a space where trends can change even faster than the seasons, he built Ornamental Surfaces into the DNA of the store, allowing decorative materials to be changed out as needed, so its brand can be lined with metallic gold one day or animal print the next!
XSRE, Multiple Locations, Mansour Design
dash design chose Ornamental Surfaces to do double duty in the W Union Square guestrooms. This custom navy blue pattern has the hip, W Hotel aesthetic, but it also covers a partition that frames the TV, while delineating space between the bedroom and living room.
W Union Square New York, dash design
We love working with dash design, true masters of both smart and sexy interiors! Last year, we supplied ASI Hardwood Flooring for Godiva's global flagship concepts. This project is yet another example of a healthy marriage of both form and function. Not only was this hardwood FSC certified but it added a chocolate-y palette to the interior, translating the Godiva brand with a material.
Godiva Chocolatier, Istanbul, dash design
The newest, soon-to-be-launched grouping in Ornamental Surfaces is Glam - glitzy designs inlaid in recyclable PMMA, which is perfect for bar fronts, features walls and tabletops, just in time for the HD Expo in May.
Visiting the show? Stop by Architectural Systems booth 1659 to see its debut and even more of the most innovation product solutions for hospitality and beyond.