What's New - Materialista™ Goes Holiday Shopping

This Materialista® knows how to avoid the stress of gift giving and support our valued customers – by shopping where ASI materials are installed! Here’s where I’m heading for the family members (aka co-workers) on my gift list:

holiday1Mom, President – What do you get for the person who has everything? Opening Ceremony is the perfect store for the international business woman who likes to travel in style. Since my mom is constantly traveling all over the world to find the most innovative materials, I decided to get her the bright pink TUMI carry-on, after testing out the wheels on the Cork Flooring installed at the Ace Hotel location. This gift will be a good way to get her to switch it up from basic black luggage (and avoid mix-ups at the baggage claim when forced to check her bag!).

holiday2My brother-in-law Andrew – As VP of National Accounts, Andrew works extremely hard and is always running to meet customers (like flying to Dubai and back in a day!). I took the 1 train to Times Square to find a comfy sweat shirt and sweat pants at Aeropostale. Maybe having the right outfit will help him relax on the weekends… Once I arrived at the new flagship, it was hard to keep focused on my search as I checked out all the cool applications of materials, from the Tin Ceilings above to Reclaimed Timber and Porcelain on the floors. I also got distracted at check-out by the beautiful (soon-to-be launched) Metro Tiles used for the feature wall behind the cashwrap. What a cool space!

holiday3Dad, CEO – My dad and I are going to Chelsea Manor next door to the office tonight so I can buy him a drink and marvel at the third incarnation of the bartop. Restaurants come and go in NYC, but Crystallized Glass Stone has a monolithic aesthetic and enough durability for it to be incorporated in each redesign! We’ll kick back and toast to the new year with our tequila (Patron is his favorite) straight up and chilled with a lime.

My sister Rachel, VP of Sales
- I’ll be sure to head over to the main floor of Lord & Taylor to find fun new lipglosses and eyeshadows for my sister in their new cosmetics department. The “Ultimate Face-lift” was a renovation to make the area clean and inviting, with Eco-Porcelain flooring in almost-white installed throughout. The updated lighting is the closest it can come to natural light, which will be helpful when choosing the perfect make-up shades for Rachel’s new work look when she returns from maternity leave.

holiday5My niece Addison, future Account ExecutiveXSRE is a new store concept with the most fun novelty merchandise I’ve ever seen! My almost 3-yr old niece will go crazy over the purple bracelets I picked out. I couldn’t help but notice how amazing Ornamental Surfaces looked on the display tables I found the bracelets on!


holiday6Baby niece Lily, future Material Expert – I chose a new onesie for my newborn niece in the baby department at Macy’s – she’s so petite and they have a great selection there! A long time customer, Macy’s believes in ASI and consistently selects beautiful materials for all their locations; and Materialista™ believes it’s the place to find something for everyone else left on the list, even moi!


Close Friends – When I’ve finished all my shopping, I will unwind over dinner with friends at Novita and show off the beautiful ASI Hardwood Flooring. We’ll make sure to order my favorite dishes – the Melazane alla Parmigiano and Kobe beef carpaccio (delish!), which go down even better with a glass of Prosecco! Cheers!

Posted at 12/16/2010 2:23 PM

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