8/10/2010

What's new: ShoeWoo (Woo-hoo!!!)

shoewoo1ShoeWoo HOOOOO!!! Who needs the Land of Oz when there is the land of shoes. Stilettos, peep toes, ankle straps - oh my! With Susan McCoy, Vice President of Store Design and Shop Development, heading up the design, Jones Apparel Group has executed a wonderful concept to merchandise their brands (Nine West, Anne Klein, Rachel Roy, to name a few).

I have to admit I was so distracted by the shoes I could barely focus on the materials in the shop. But luckily for the Materialista, the whole entire retail space is eye candy! There is almost 1,000 square feet of porcelain in a beautiful cream color installed on the first floor with splashes of hot pink, lime green and purple accent colors on the walls and chairs. And, did I mention the fabulous swing next to the 20-foot tower of shoes? This shoe store is designed to be what every woman dreams about!

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On the second level you discover the "attic", with all reclaimed wood armoires, half painted walls and signs that read, "These shoes are made to woo" - all to inspire you to buy and buy.

My favorite piece is the six-foot stiletto shoe statue hanging from the wall. You just have to see it to believe it. Once you've filled your shopping bag, you can't help but to return, of course, to get that other pair of shoes you just can't live without.

Prepare to be wooed!

Posted at 8/10/2010 3:4 PM

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